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Lean Agile Mastery: Mastering the 5 C's for Customer-Centric Success has been used to scale organizations like Salesforce, Toyota, Spotify, Zappos, but why not yours?


Rick Fox

Today's leading global enterprises employ many IT and software engineering groups specializing in a wide array of areas of expertise. Mr. Lee expertly conveys in an easily comprehensible format, how we employ lean agile disciplines across all of these areas to consistently provide exceptional management best practices.

Jae Shin

I'm a certified customer service professional with over 15 years of experience, and I've read a lot of books on the topic. But the "Lean Agile Mastery book: 5 C's for Customer-Centric Success" is by far the best book I've ever read on the subject. The book is well-written and easy to understand, even for beginners. It covers all the essential aspects of customer-centricity, from the importance of empathy to the value of data-driven decision-making. But what really sets the book apart is the way it breaks down the 5 C's of customer experience into practical, actionable steps and explains how to apply Lean Agile software for it. If you're a beginner, this book will give you the foundation you need to create a customer-centric organization using Leam Agile. And if you're an expert, the book offers a comprehensive and insightful exploration, delving deep into advanced strategies and real-world examples that truly elevate your customer-centric approach using Lean Agile. I highly recommend The 5 C's for Customer-Centric Success to anyone who wants to improve their customer experience. Whether you're just starting your journey or seeking to refine your expertise, this book is an indispensable guide that unlocks the secrets to achieving unparalleled customer success!

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